Cooling and heating technology with heart: How ENGIE Refrigeration is breaking new ground in B2B marketing
B2B marketing is boring? Not at all! ENGIE Refrigeration shows that creative communication and marketing approaches are worthwhile - and, on the contrary, should not rely on purely rational messages when it comes to cooling and heating if they are to be fully effective. This is because ENGIE Refrigeration's marketing activities differentiate it from the market in the same way as its product portfolio. Tatiana Köhler, Head of Marketing and Communication, reports on strategies, measures and channels in the "on point." magazine.
Energy Efficiency
People
Innovations
Sustainability
In General
Heating
Cooling
03 June 2024